Luxury Fast Forward 2023/24 – Part 1: The challenge for the retail population
MAD speaks out in its latest study on its vision of the luxury industry.
In “MAD Luxury Fast Forward 2023/24”, MAD’s partners address the sector’s main challenges. Discover our first part dedicated to People.
This will be followed by 3 other publications, addressing successively Brand, Distribution and Customers.
Since the Covid crisis, the talent war has been declared. The population of salespeople, as well as people more generally in direct contact with customers, could begin to be sorely lacking.
The human relationship is one of the pillars of the industry’s business model, at the heart of both retailization and customer loyalty strategies.
/ How is the luxury industry managing this talent war?
/ And what if the growth of this industry tomorrow, so resilient in the face of crisis, were to be jeopardized by a lack of people to sell the products that make people dream?
For further discussions, please contact the authors of the study:
/ Delphine Vitry – MAD Founding Partner
/ Jean Révis – MAD Founding Partner
/ Véronique Le Bansais – MAD Strategy Partner & Managing Director
/ Thomas Mesmin – MAD Strategy Partner
/ David Bourguignon – Head of MAD Insight