Luxury Fast Forward 2023/24 – Part 2 – Distribution: one objective, many roads
MAD is pleased to share with you the second part of its Luxury Fast Forward 2023/24 study. After addressing the aspects related to People, we continue our series in this new chapter, “Distribution: one objective, many roads”, which closely examines the various paths available to luxury brands in their quest for increasingly high-quality distribution.
/ How is the luxury industry managing to maintain a sense of exclusivity while reaching an increasing number of people?
/ What are the major challenges that the luxury industry faces in its distribution approach, and how do the players in the sector tackle them?
For further discussions, please contact the authors of the study: