Luxury Fast Forward 2023/24 – Part 3 – Brand & business : new challenge and new territories
MAD is pleased to share with you the third part of its Luxury Fast Forward 2023/24 study. In this new chapter, after studying People and Distribution, we focus on the Brand: new challenges and new territories, to discover the strategies adopted by luxury Maisons in a constantly changing world.
Discover how their brand’s power has ensured that the Maisons have thrived in the post-covid era – and how it is being leveraged for growth through Brand Elevation strategies. Understand the cross-challenge of Brand Diversification in a new territory: Hospitality.
/ How should the brand empowers the Maisons to maintain and strengthen their position, particularly in the conquest of VICs?
/ What advantages does the brand offer the Maisons in the conquest of new territories? And how are luxury goods and experiential luxury converging?
For further discussions, please contact the authors of the study: