Web3 and Metaverses:
How to approach a brand new world?
2022 marks the beginning of the adoption curve for Web3, which could have 1 billion users within the next 8 years, as could Metaverses. Technology may not be the driving force of the Luxury product sector, which is primarily propelled by creation, yet all our clients are asking themselves which approach they should adopt: wait-and-see? Pioneer? Opportunist?
The study “Web3 and Metaverses: how to approach a brand new world?” analyses for Luxury the concrete opportunities and pitfalls of the technological tools available, alongside a forecast for the next five years, in an ever-shifting landscape. All with a single goal in mind: to facilitate the strategic decisions required in 2022.
The study highlights:
/ Why, at the start of the adoption curve, the client base bodes well for Luxury
/ Why a “four-fold protection” Planet/Society/Client/Brand is essential in Web3
/ Why NFTs present 2 major opportunities for Luxury, one to seize, another that represents a fundamental challenge
/ Why Metaverses, still in their infancy, are already an invitation to imagine 3 powerful uses in Luxury
/ How China will remain as self-sufficient as ever in the digital world
/ Why cultural adaptation is the #1 organizational challenge of Web3 and Metaverses in Luxury in 2022
While the paradigm of omnichannel approaches is yet to be adopted by all Luxury ‘Maisons’, Web3 and Metaverses are already outlining the next world to explore.
For further discussions, please contact the authors of the study:
/ Delphine Vitry – MAD Founding Partner
/ Jean Révis – MAD Founding Partner
/ Véronique Le Bansais – MAD Strategy Partner & Managing Director
/ Thomas Mesmin – MAD Strategy Partner
/ David Bourguignon – Head of MAD Insight