Paris, 23rd January 2020

MAD, a leading consulting firm in the luxury sector is proud to announce the appointment of Thomas Mesmin as Partner MAD Strategy.

MAD, a leading consulting firm in the luxury sector is proud to announce the appointment of Thomas Mesmin, CEO and Co-Founder of 1889, as Partner MAD Strategy.

Thomas Mesmin holds a Master’s degree in Finance from EDHEC business school and has 8 years of solid experience in financial analysis. He developed an international career between Paris and London as a “sell side” analyst specialized in the luxury sector at CA Cheuvreux and then as a “buy side” analyst specialized in the consumer discretionary & staples sector at the Oyster European Opportunity equity fund.

In 2015 he decided to launch his own business and co-founded 1889, a Paris based agency specialized in the “experientialization” of luxury client relationships, where he serves as CEO managing a team of ten luxury specialists.

The appointment follows the acquisition of 1899 by MAD via a majority stake announced in November 2019. In addition to his new role as Partner, Thomas remains CEO and keeps the strategic management of the agency.

« We are delighted to see Thomas joining MAD Strategy practice as Partner. Beyond the highly complementary value proposition that he has developed as CEO of 1889, Thomas brings a solid expertise in financial analysis and adds an incremental value to our strategy consulting business » says Delphine Vitry, Co-Founder of MAD.

« Thomas is an excellent analyst, with proven leadership and a strong entrepreneurial spirit, qualities that we particularly value within our firm. His experience and personality are valuable additions to our team and our clients. » adds Jean Révis, Co-Founder of MAD.

« I am thrilled to join MAD Strategy Partnership. MAD’s pure player position and the complementarity of the team make it an unrivalled business partner for the luxury industry » comments Thomas Mesmin, Partner MAD Strategy and CEO 1889.

About MAD

We are MAD.

We are a leading consulting firm with an expertise spanning 10 years and a multi-cultural team of 40 consultants, uniquely positioned to enable the luxury sector, its ‘maisons’ and people, to shine to their full potential in the Client Age.

Founded in 2009 as the perfect alliance between luxury executives and consulting experts, MAD was built on the conviction that the constant evolution of the luxury clientele creates unprecedented and enthralling challenges. To address the required transformation, MAD delivers bespoke strategic and operational expertise with an agile and collaborative model.

Our holistic capabilities portfolio combines strategy and organization via MAD Strategy, executive search via MAD Talent and transformation learning via MAD Academy to secure that the projects we lead are deeply implemented.

Our clients include leading global luxury groups, independent ‘maisons’, private equity funds as well as start-ups.

We are proud of our international culture combining a global perspective with deep regional understandings of the luxury sector, with a specific focus on China, where we collaborate with both international ‘maisons’ and leading local luxury retailers.

Will you be MAD with us?


Monika Esprit
Marketing | Business Lead