Our team
The MAD team is composed of more than 60 consultants who cultivate unparalleled expertise to meet the challenges of the Client Age.
Founded MAD in 2009 with Jean, and since then has been thinking about the new models of the luxury sector, develops new clients, pampers the existing ones and spends as much time as possible inventing future MAD practices.
EM Lyon, Dauphine, Louis Vuitton and Celine.
Able to do 4 things at the same time without letting go of anything, not even her phone.
Founded MAD in 2009 with Delphine, and since then has put all his energy in supporting Luxury leaders writing new chapters for their brands. Jean is in charge of the international development of MAD, with a first office opened in Shanghaï in 2021.
HEC, Masaï
Shares with Montesquieu the belief that " Severity makes the fools happy", and therefore enjoys a daily dose of humor ... with a touch of hedonism.
In charge of the MAD Strategy division, Véronique leads a team with singular and complementary skills, constantly looking for innovative solutions to help Luxury players in the definition and implementation of disruptive strategies.
HEC, LSE, 12 years of Marketing in the cosmetic industry (Bourgeois, Dior) andbusiness angel within Jewelry.
Cosmopolitan with more than 15 years spent in Mexico, Montreal, Los Angeles, Washington DC andLondon.
Works on business and client relationship experientialization strategies for luxury Maisons.
8 years of solid experience in financial analysis in Paris and London specialized in the luxury sector. Founded 1889, a Paris based agency specialized in the “experientialization” of luxury client relationships.
An enthusiast of French literature (L’Équipe) and cultural events (Parc des Princes).
Supports MAD’s clients in defining a strategic vision and its operational application.
HEC, Roland Berger, Hermès, Développement Retail.
Art, design and opera.
Support Luxury Leaders to sustain their (r)evolution, in particular through their omnichannel development.
EM Lyon, East China Normal University Shanghai, M6 Group, Javelin Group, Accenture.
Challenges all blondies' stereotypes.
Boosts our capacity to support luxury Houses in their transformation within the Chinese market.
SDA Bocconi, LBS, Columbia Business School, Secret Garden, Creative Capital, Altavia.
Chinese contemporary art and dark chocolate.
Empowers MAD clients to optimize the performance of their strategies, organizations, and crucial luxury processes such as store design and opening, product development, retail operations and much more!
HEC Paris, Mines Paristech, Roland Berger, Hermès.
A parallel life in physical and digital auction houses, a specific interest for colours, Basque Country and canoe.
Support clients in omnichannel retail performance service: Supply chain, Business planning, Pricing, Merchandising & buying, Retail performance, client development, transformation programs.
Polytechnique Grenoble/ MBA Mc Gill / Bossard Consultants - CGEY / Louis Vuitton Malletier / Lacoste /Christian Dior Couture
Passionate about theater, always surprised by the French "Simul et Singulis"
Helps MAD clients to place the clients' needs at the heart of their retail strategy.
EM Lyon, East China Normal University Shanghai, Chanel Watches andFine Jewelry then Fashion, Product and Client Marketing.
Passionate about “bistronomie”, her measurement unit is the price of a menu in one of the Fooding best tables.
Helps MAD Talent clients to recruit the profiles best suited to their needs and organizations, with a dual approach combining talent watch and development
ESCP, investment banking, tourism and events in China, executive search since 2007.
Yoga (especially by the ocean), Italian cuisine and compulsive reader.
Identifies, recruits and nurtures Luxury talents to successfully support MAD Talent's clients in their transformation strategy.
Creative director within marketing operational agencies and then Business Unit managing director in charge of international development for beauty, travel and luxury business.
Dopamin, endomorphin and serotonin booster.
Supports MAD to facilitate its growth and development, in France and internationally.
TBS, ESCP, Arthur Andersen, EY, Sarenza et Effy.
Everything that can be measured can be improved. "Without data, you're just another person with an opinion" (W. Edwards Deming)
In charge of MAD’s awesome talents management.
EDHEC, Celsa. Financial audit at Arthur Andersen (a little), consulting at Masaï/Ayming (a lot), HR and Talent Management at Richemont and Boston Consulting Group (passionately). Now Talent Manager (MADly).
Stay calm even in the worst situations and can read minds - especially mine.
Expert in brand strategy.
HEC, Duke University, Shanghai International Studies University, LVMH
Storyteller!
Helps clients elaborate original retail strategies in an intercultural context.
BISU, SINOHYDRO, HEC Paris, Amazon France.
Translates faster than his shadow.
Helps Luxury leaders to understand tomorrow’s world, to develop surprising and convincing D2C Stratégies.
Sciences Po, Hitotsubashi University, The Kooples, Volcan.
Like ChatGPT, feeds on all his surounding to generate, on demand, innovative conceptual connections between vairous topics such as sociology, selling skills, design, or even Marvel movies.
Supporting our clients in solving the challenging equation between branding, customer centricity, outstanding experience and… P&L.
Unibail-Rodamco-Westfield, PMP, L’Artisan Parfumeur, L’Occitane en Provence, HEC Paris.
Champagne is always a good idea.
Helps clients develop their retail strategies in the digital world.
HEC Paris, Alibaba, Roland Berger, L'Oréal.
Data magician with digital mindset.
Helps MAD Academy clients drive the growth and engagement of their most precious asset: their teams!
HEC Paris, University of British Columbia, L'Oréal, Pernod Ricard.
Ensures that endorphine levels in MAD offices are always high!
Assists MAD clients in elaborating unique client experiences, efficient organizational structures and ambitious business strategies.
HEC Paris, LUISS Guido Carli, Veepee, Parfums Christian Dior.
Controls the electromagnetic field to spread positive energy.
Empower MAD clients to shine through brilliant strategies championing excellence across brand, people, business, and client dimensions.
HEC Paris, Bocconi, USC Los Angeles, Galeries Lafayette, CELINE.
Foretells the future of Luxury in diamonds facets to always stay ahead of the trend.
Accompanies clients on their strategic reflections over retail concept definition and signature client experiences development.
Paris Dauphine University, London Business School, Strategy consulting at Accenture Strategy.
A passion for finding the best hotels and restaurants in any part of the world.
Supports MAD clients in their retail development and the creation of unique experiential strategies.
ESCP Business School, Institut Français de la Mode, Givenchy, Louis Vuitton, LVMH Fragrance Brands.
Decodes the trend Matrix faster than Neo, and has no equal in making original connections of ideas.
Assists MAD clients in their strategic reflections on the retail universe and the development of unique and memorable client experiences.
ESCP Europe, Warwick University, Chanel, L'Oréal.
Better face recognition ability than the Berghain’s physiognomist.
Helps clients develop the best retail strategy to differentiate and increase their performance in the Luxury sector.
HEC Paris, Strategy Consulting at Advancy.
Can lead a meeting in five languages and cook endless variations of hummus.
Helps clients to develop unique learning strategy both for in-class and digital training.
HEC Paris, Zhejiang University, JD.com, E-Art, Global Times.
Always open to new things happened in life and natrually curious to everyone. Huge foodie with amazing cooking skills. Love art in general and an excellent gamer.
AccAccompanies clients to define and implement luxury strategies with practical solutions.
ESSEC, HKUST, Van Cleef andArpels, Lane Crawford, Prada.
Never stressed. Absolutely never.
Supports MAD clients to unlock the full potential of their brand, client and business equation, and their positioning strategy on new territories
ESSEC Business School, DIOR Maison, Aesop, L'Occitane en Provence.
Knows the A to Z of the emerging fashion brands better than Loïc Prigent himself.
Helps clients define marketing strategy and accompany them in their marketing projects both in stores and in digital channels.
ESSEC, Louis Vuitton, Meituan/Meilishuo China.
Knowledgeable about the best and newest products of the most popular beauty brands.
Supports MAD Academy clients in defining efficient learning strategies and pedagogical contents development.
A Fragrances & Cosmetics journey: Coty, Sisley, Givenchy, Nocibé. Skema Business School.
Rhythmic musics and asanas lover: ensure the perfect transition between flawless slides, electronic tempos and sun salutations.
Accompanies MAD clients in crafting inspiring content to engage and convey their vision.
Formation @Pierre Hermé, Communication @MAN/WOMAN (fashion trade show), Retail @Maje
Dare to occasionally surprise, to create a memory, a message, an emotion!
Assists MAD clients in defining innovating retail strategies and elaborating unique client experiences.
Audencia Business School, Pace University New York, CHANEL, LVMH Fragrance Brands.
Benchmarks faster than her shadow, from retail trends to salad bars.
Helps MAD clients to define inspiring retail strategies and unique client experiences.
EM Lyon, LUISS Guido Carli, Parfums Christian Dior, Lincoln.
Always sees the glass as half full, even when it is empty.
Accompanies MAD's clients in developing innovative and experiential retail strategies to make them unique and personalized.
Audencia Business School, Van Cleef & Arpels (UK) and Cartier (France).
Manages clients’ data as well as his weekly schedule of crossfit sessions.
Helps MAD clients in the concetion and digitalization of their training modules.
Paris School of Business, University of Westminster, LIM College, Gucci, CHANEL.
Londoner at heart who can create an e-learning course at the speed of light without ever forgetting her passion for food and the snack break.
Assist MAD clients in the development of retail strategies to create unique and innovative customer experiences.
EDHEC, Hong Kong Baptist University, Louis Vuitton, One Point, Groupe Rocher.
Surf the wave as well as Excel cells.
Helps clients define marketing strategy and accompany them in their marketing projects both in stores and in digital channels.
EMLYON Business School, University of the Arts London, Moët Hennessy Diageo China, Giudecca 795 Gallery.
Wine and champagne enthusiast, Art-admirer and member of WOMEN@DIOR Community.
Assists MAD's clients in developing innovative and omnichannel retail strategies to create personalized and memorable client experiences.
ESSEC Business School, McGill University, Louis Vuitton, DIOR.
As fast to format slides as to immortalize her costume parties.
Supports MAD clients in defining efficient and tailor-made retail strategies leading to unique and inspiring experiences.
ESCP Europe, Guerlain, Oh My Cream.
Cultural enthusiast, be it through the pages of a book, the magic of cinema, ballets, or conversations to reshape the world among friends.
Helps clients to shape and implement innovative luxury strategies.
Columbia University, Morgan Stanley, P&G et Bain.
Venturing into different destinations, brimming with energy and curiosity, finding joy in everything.
Supports MAD’s clients in defining innovative and distinctive retail strategies to maximize their performance in the luxury sector.
ESSEC, Brandeis University, Kantar, Richemont.
Can turn the most boring data into captivating presentations with just a flick of his hand.
Helps clients to understand this new era of luxury, to imagine and implement innovative and commercially efficient retail strategies, with a specific focus on China market.
ESSEC Business School, Louis Vuitton, Chanel, Maison Margiela.
Gym addict, spontaneous traveler, 24/7 optimist, random perfectionist…
Work with MAD clients to develop innovative retail strategies and highlight their uniqueness
ESCP Business School, Hermès, Christian Dior Couture
Prominent level in offbeat humour and good mood
Help clients with their marketing strategy and support their marketing projects
HEC Paris, Loreal Luxe, Kering, Ogilvy, Tencent, Unilever
Just a fashion girlie in her office glow-up era
Supports MAD's clients in defining business, client & brand strategies, from tactical expansion of distribution networks to the design of singular experiences.
EDHEC Business School, SungKyunKwan Graduate School of Business, UC Berkeley Haas Business School, Van Cleef & Arpels, Tiffany & Co., Louis Vuitton, Luxottica, Printemps, Galeries Lafayette.
Knows how to seamlessly handle a professional and personal schedule busier than the Fashion Week calendar.
Supports MAD Academy in delivering tailored learning strategies and training content.
Istituto Marangoni, New York University, Paul Weiss LLP, Roger Vivier
An avid traveller, always finding obscure places in the world to visit with the help of Google Maps. Passionate about the ballet and performing arts.
Ensures that everyone has everything needed to work in ideal conditions. All-rounder, passing from task to task all day long.
ESC Tours, School of Business, Economics and Law of Gothenburg, BNP Paribas, Crazywize.
Good restaurants with close friends, travels, garage sales and … well classified files.
Accompagne le rayonnement de MAD
EUROMED, VELVET CONSULTING
Toujours le sourire aux lèvres, surtout quand approche l'heure du goûter.
Founded MAD in 2009 with Jean, and since then has been thinking about the new models of the luxury sector, develops new clients, pampers the existing ones and spends as much time as possible inventing future MAD practices.
EM Lyon, Dauphine, Louis Vuitton and Celine.
Able to do 4 things at the same time without letting go of anything, not even her phone.
Founded MAD in 2009 with Delphine, and since then has put all his energy in supporting Luxury leaders writing new chapters for their brands. Jean is in charge of the international development of MAD, with a first office opened in Shanghaï in 2021.
HEC, Masaï
Shares with Montesquieu the belief that " Severity makes the fools happy", and therefore enjoys a daily dose of humor ... with a touch of hedonism.
In charge of the MAD Strategy division, Véronique leads a team with singular and complementary skills, constantly looking for innovative solutions to help Luxury players in the definition and implementation of disruptive strategies.
HEC, LSE, 12 years of Marketing in the cosmetic industry (Bourgeois, Dior) andbusiness angel within Jewelry.
Cosmopolitan with more than 15 years spent in Mexico, Montreal, Los Angeles, Washington DC andLondon.
Works on business and client relationship experientialization strategies for luxury Maisons.
8 years of solid experience in financial analysis in Paris and London specialized in the luxury sector. Founded 1889, a Paris based agency specialized in the “experientialization” of luxury client relationships.
An enthusiast of French literature (L’Équipe) and cultural events (Parc des Princes).
Supports MAD’s clients in defining a strategic vision and its operational application.
HEC, Roland Berger, Hermès, Développement Retail.
Art, design and opera.
Support Luxury Leaders to sustain their (r)evolution, in particular through their omnichannel development.
EM Lyon, East China Normal University Shanghai, M6 Group, Javelin Group, Accenture.
Challenges all blondies' stereotypes.
Empowers MAD clients to optimize the performance of their strategies, organizations, and crucial luxury processes such as store design and opening, product development, retail operations and much more!
HEC Paris, Mines Paristech, Roland Berger, Hermès.
A parallel life in physical and digital auction houses, a specific interest for colours, Basque Country and canoe.
Support clients in omnichannel retail performance service: Supply chain, Business planning, Pricing, Merchandising & buying, Retail performance, client development, transformation programs.
Polytechnique Grenoble/ MBA Mc Gill / Bossard Consultants - CGEY / Louis Vuitton Malletier / Lacoste /Christian Dior Couture
Passionate about theater, always surprised by the French "Simul et Singulis"
Supports MAD to facilitate its growth and development, in France and internationally.
TBS, ESCP, Arthur Andersen, EY, Sarenza et Effy.
Everything that can be measured can be improved. "Without data, you're just another person with an opinion" (W. Edwards Deming)
In charge of MAD’s awesome talents management.
EDHEC, Celsa. Financial audit at Arthur Andersen (a little), consulting at Masaï/Ayming (a lot), HR and Talent Management at Richemont and Boston Consulting Group (passionately). Now Talent Manager (MADly).
Stay calm even in the worst situations and can read minds - especially mine.
Expert in brand strategy.
HEC, Duke University, Shanghai International Studies University, LVMH
Storyteller!
Helps Luxury leaders to understand tomorrow’s world, to develop surprising and convincing D2C Stratégies.
Sciences Po, Hitotsubashi University, The Kooples, Volcan.
Like ChatGPT, feeds on all his surounding to generate, on demand, innovative conceptual connections between vairous topics such as sociology, selling skills, design, or even Marvel movies.
Supporting our clients in solving the challenging equation between branding, customer centricity, outstanding experience and… P&L.
Unibail-Rodamco-Westfield, PMP, L’Artisan Parfumeur, L’Occitane en Provence, HEC Paris.
Champagne is always a good idea.
Assists MAD clients in elaborating unique client experiences, efficient organizational structures and ambitious business strategies.
HEC Paris, LUISS Guido Carli, Veepee, Parfums Christian Dior.
Controls the electromagnetic field to spread positive energy.
Empower MAD clients to shine through brilliant strategies championing excellence across brand, people, business, and client dimensions.
HEC Paris, Bocconi, USC Los Angeles, Galeries Lafayette, CELINE.
Foretells the future of Luxury in diamonds facets to always stay ahead of the trend.
Accompanies clients on their strategic reflections over retail concept definition and signature client experiences development.
Paris Dauphine University, London Business School, Strategy consulting at Accenture Strategy.
A passion for finding the best hotels and restaurants in any part of the world.
Supports MAD clients in their retail development and the creation of unique experiential strategies.
ESCP Business School, Institut Français de la Mode, Givenchy, Louis Vuitton, LVMH Fragrance Brands.
Decodes the trend Matrix faster than Neo, and has no equal in making original connections of ideas.
Assists MAD clients in their strategic reflections on the retail universe and the development of unique and memorable client experiences.
ESCP Europe, Warwick University, Chanel, L'Oréal.
Better face recognition ability than the Berghain’s physiognomist.
Helps clients develop the best retail strategy to differentiate and increase their performance in the Luxury sector.
HEC Paris, Strategy Consulting at Advancy.
Can lead a meeting in five languages and cook endless variations of hummus.
AccAccompanies clients to define and implement luxury strategies with practical solutions.
ESSEC, HKUST, Van Cleef andArpels, Lane Crawford, Prada.
Never stressed. Absolutely never.
Supports MAD clients to unlock the full potential of their brand, client and business equation, and their positioning strategy on new territories
ESSEC Business School, DIOR Maison, Aesop, L'Occitane en Provence.
Knows the A to Z of the emerging fashion brands better than Loïc Prigent himself.
Helps clients define marketing strategy and accompany them in their marketing projects both in stores and in digital channels.
ESSEC, Louis Vuitton, Meituan/Meilishuo China.
Knowledgeable about the best and newest products of the most popular beauty brands.
Assists MAD clients in defining innovating retail strategies and elaborating unique client experiences.
Audencia Business School, Pace University New York, CHANEL, LVMH Fragrance Brands.
Benchmarks faster than her shadow, from retail trends to salad bars.
Helps MAD clients to define inspiring retail strategies and unique client experiences.
EM Lyon, LUISS Guido Carli, Parfums Christian Dior, Lincoln.
Always sees the glass as half full, even when it is empty.
Accompanies MAD's clients in developing innovative and experiential retail strategies to make them unique and personalized.
Audencia Business School, Van Cleef & Arpels (UK) and Cartier (France).
Manages clients’ data as well as his weekly schedule of crossfit sessions.
Assist MAD clients in the development of retail strategies to create unique and innovative customer experiences.
EDHEC, Hong Kong Baptist University, Louis Vuitton, One Point, Groupe Rocher.
Surf the wave as well as Excel cells.
Helps clients define marketing strategy and accompany them in their marketing projects both in stores and in digital channels.
EMLYON Business School, University of the Arts London, Moët Hennessy Diageo China, Giudecca 795 Gallery.
Wine and champagne enthusiast, Art-admirer and member of WOMEN@DIOR Community.
Assists MAD's clients in developing innovative and omnichannel retail strategies to create personalized and memorable client experiences.
ESSEC Business School, McGill University, Louis Vuitton, DIOR.
As fast to format slides as to immortalize her costume parties.
Supports MAD clients in defining efficient and tailor-made retail strategies leading to unique and inspiring experiences.
ESCP Europe, Guerlain, Oh My Cream.
Cultural enthusiast, be it through the pages of a book, the magic of cinema, ballets, or conversations to reshape the world among friends.
Supports MAD’s clients in defining innovative and distinctive retail strategies to maximize their performance in the luxury sector.
ESSEC, Brandeis University, Kantar, Richemont.
Can turn the most boring data into captivating presentations with just a flick of his hand.
Work with MAD clients to develop innovative retail strategies and highlight their uniqueness
ESCP Business School, Hermès, Christian Dior Couture
Prominent level in offbeat humour and good mood
Supports MAD's clients in defining business, client & brand strategies, from tactical expansion of distribution networks to the design of singular experiences.
EDHEC Business School, SungKyunKwan Graduate School of Business, UC Berkeley Haas Business School, Van Cleef & Arpels, Tiffany & Co., Louis Vuitton, Luxottica, Printemps, Galeries Lafayette.
Knows how to seamlessly handle a professional and personal schedule busier than the Fashion Week calendar.
Ensures that everyone has everything needed to work in ideal conditions. All-rounder, passing from task to task all day long.
ESC Tours, School of Business, Economics and Law of Gothenburg, BNP Paribas, Crazywize.
Good restaurants with close friends, travels, garage sales and … well classified files.
Accompagne le rayonnement de MAD
EUROMED, VELVET CONSULTING
Toujours le sourire aux lèvres, surtout quand approche l'heure du goûter.
Helps MAD clients to place the clients' needs at the heart of their retail strategy.
EM Lyon, East China Normal University Shanghai, Chanel Watches andFine Jewelry then Fashion, Product and Client Marketing.
Passionate about “bistronomie”, her measurement unit is the price of a menu in one of the Fooding best tables.
Helps MAD Academy clients drive the growth and engagement of their most precious asset: their teams!
HEC Paris, University of British Columbia, L'Oréal, Pernod Ricard.
Ensures that endorphine levels in MAD offices are always high!
Helps clients to develop unique learning strategy both for in-class and digital training.
HEC Paris, Zhejiang University, JD.com, E-Art, Global Times.
Always open to new things happened in life and natrually curious to everyone. Huge foodie with amazing cooking skills. Love art in general and an excellent gamer.
Supports MAD Academy clients in defining efficient learning strategies and pedagogical contents development.
A Fragrances & Cosmetics journey: Coty, Sisley, Givenchy, Nocibé. Skema Business School.
Rhythmic musics and asanas lover: ensure the perfect transition between flawless slides, electronic tempos and sun salutations.
Accompanies MAD clients in crafting inspiring content to engage and convey their vision.
Formation @Pierre Hermé, Communication @MAN/WOMAN (fashion trade show), Retail @Maje
Dare to occasionally surprise, to create a memory, a message, an emotion!
Helps MAD clients in the concetion and digitalization of their training modules.
Paris School of Business, University of Westminster, LIM College, Gucci, CHANEL.
Londoner at heart who can create an e-learning course at the speed of light without ever forgetting her passion for food and the snack break.
Supports MAD Academy in delivering tailored learning strategies and training content.
Istituto Marangoni, New York University, Paul Weiss LLP, Roger Vivier
An avid traveller, always finding obscure places in the world to visit with the help of Google Maps. Passionate about the ballet and performing arts.
Helps MAD Talent clients to recruit the profiles best suited to their needs and organizations, with a dual approach combining talent watch and development
ESCP, investment banking, tourism and events in China, executive search since 2007.
Yoga (especially by the ocean), Italian cuisine and compulsive reader.
Identifies, recruits and nurtures Luxury talents to successfully support MAD Talent's clients in their transformation strategy.
Creative director within marketing operational agencies and then Business Unit managing director in charge of international development for beauty, travel and luxury business.
Dopamin, endomorphin and serotonin booster.
Boosts our capacity to support luxury Houses in their transformation within the Chinese market.
SDA Bocconi, LBS, Columbia Business School, Secret Garden, Creative Capital, Altavia.
Chinese contemporary art and dark chocolate.
Helps clients elaborate original retail strategies in an intercultural context.
BISU, SINOHYDRO, HEC Paris, Amazon France.
Translates faster than his shadow.
Helps clients develop their retail strategies in the digital world.
HEC Paris, Alibaba, Roland Berger, L'Oréal.
Data magician with digital mindset.
Helps clients to shape and implement innovative luxury strategies.
Columbia University, Morgan Stanley, P&G et Bain.
Venturing into different destinations, brimming with energy and curiosity, finding joy in everything.
Helps clients to understand this new era of luxury, to imagine and implement innovative and commercially efficient retail strategies, with a specific focus on China market.
ESSEC Business School, Louis Vuitton, Chanel, Maison Margiela.
Gym addict, spontaneous traveler, 24/7 optimist, random perfectionist…
Help clients with their marketing strategy and support their marketing projects
HEC Paris, Loreal Luxe, Kering, Ogilvy, Tencent, Unilever
Just a fashion girlie in her office glow-up era