Insights
MAD Studies

CHINA DIGITAL REVOLUTION DECODED

The digital revolution in China and what this means for Western luxury players.


As the China’s luxury landscape change in the face of its clientele evolution and digital disruption, Western luxury ‘maisons’ need the right insights at their disposal to help inform their local strategy.


Discover the report here , or click on the image below.


If you would like to discuss your digital strategy in China, please contact

Claire Cauchois, Manager MAD Strategy.

Let's talk about how we could work together