Luxury: past, present and future

Following the release of the latest part of our study Luxury Fast Forward 2024-2025, Thomas Mesmin, Partner at MAD, provides an analysis of the luxury industry over the past 15 years.

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He takes a macro view of the key factors that have shaped the growth of luxury post-Covid and questions the current slowdown and its implications for the future. A data-driven analysis offering precise insights into the market’s developments and opening the discussion on the next levers that will drive the recovery for luxury brands.

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