LUXURY FAST FORWARD 2023/24

Discover the entire MAD Luxury Fast Forward study, which highlights the four fundamental strategic pillars of the luxury industry: Brand, Customers, Distribution and People.

In the dynamic landscape of luxury, these four dimensions play an essential role in the success and longevity of the Maisons. Our study explores each of these areas, analysing the strategic challenges and keys to success.

This study was conducted and written by MAD Strategy partners: Delphine Vitry, Jean Révis, Véronique Le Bansais et Thomas Mesmin.