MAD Luxury Fast Forward 24-25

Discover the MAD Luxury Fast Forward 2024/2025 study. This year, we wanted to take a step back from the short term to shed light on more sustainable challenges that question the Luxury industry.

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The topics we have chosen to address this year are at the heart of tensions:

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/ Retail Talents, at the core of the luxury engine
/ Artificial Intelligence, a topic on everyone's lips
/ CSR strategies, inseparable from the cultural movement that brands claim to embody
/ A new luxury territory to explore: Wellness

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This study was conducted and written by the partners of MAD Strategy: Delphine Vitry, Jean Révis, Véronique Le Bansais, Thomas Mesmin, Claire Cauchois, Chloé d'Avout, Diane de Raynal et Géraldine Feltz.