MAD Talk E25

MAD Luxury Fast Forward 2023/24 - Part 1 : the challenge for retail popultaion

Since the Covid crisis, the talent war has been declared. The population of salespeople, as well as people more generally in direct contact with customers, could begin to be sorely lacking.The human relationship is one of the pillars of the industry's business model, at the heart of both retailization and customer loyalty strategies./ How is the luxury industry managing this talent war?/ And what if the growth of this industry tomorrow, so resilient in the face of crisis, were to be jeopardized by a lack of people to sell the products that make people dream?