MAD Talk E26

MAD Luxury Fast Forward 2023/24 - Part 2 - Distribution: one objective, many roads

Discover the changing reality of the luxury market and its impact on distribution strategies. As the luxury clientele continues to grow, maintaining product exclusivity and rarity becomes a significant challenge. Deep dive into the disruptions and challenges faced by the luxury industry, as well as the emerging evolving models./ How is the luxury industry managing to maintain a sense of exclusivity while reaching an increasing number of people?/ What are the major challenges that the luxury industry faces in its distribution approach, and how do the players in the sector tackle them?