MAD Talk E28

MAD Luxury Fast Forward 2023/24 - Part 3 - Brand and business: new challenges & new territories

Discover how their brand's power has ensured that the Maisons have thrived in the post-covid era - and how it is being leveraged for growth through Brand Elevation strategies. Understand the cross-challenge of Brand Diversification in a new territory: Hospitality./ How should the brand empowers the Maisons to maintain and strengthen their position, particularly in the conquest of VICs?/ What advantages does the brand offer the Maisons in the conquest of new territories? And how are luxury goods and experiential luxury converging?