MAD Talk E33 - China Analysis

Chinese Market

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Jean Révis, co-founder of MAD, shares with us his analysis of the Chinese market following his last trip.

The current economic gloom in China is impacting the luxury market, with a real difficulty in attracting new customers and developing existing ones. A gradual recovery is only expected from 2025 onwards. Paradoxically, there is an observed multiplication of luxury shopping mall projects, despite the economic slowdown, which could lead to a concentration of the market around the strongest players in the medium term.

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/ What are the factors contributing to the decline in the morale of Chinese consumers?

/ What are the implications for Luxury brands?

/ What challenges does the proliferation of luxury malls pose in China?

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