Part 4: Wellness

In our annual study MAD Luxury Fast Forward 2024/2025, MAD Partners address key issues in the Luxury sector. After analyzing the challenges of Talent, Artificial Intelligence, and CSR in the Maisons, discover our latest chapter dedicated to a new territory of Luxury: Wellness.

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If luxury clients still aspire to the creative visions offered by the Maisons, they are more than ever looking for experiences focused on their well-being. The quest to let go, reconnect with yourself, or the quest for eternal youth is relentless. A realization has emerged in recent years: health is wealth.

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/ How does the sector respond to this growing demand?

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/ What are the challenges for the different market players?

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/ How to differentiate sustainably in this rapidly expanding universe?

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Are you looking for more ? Please contact Véronique Le Bansais.