CSR and Luxury

Based on visits to the shops, Diane de Raynal, Associate Partner at MAD, gives us an overview of the CSR discourse in the Maisons and reveals its current weaknesses.

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From quirky rhetoric and a lack of storytelling to unflattering comparisons with peers, as well as corporate social responsibility (CSR) speeches perceived as constraints, and operational obstacles (such as non-functional QR codes), she shares with us the best practices to implement. This includes the implementation of the "Impact Signature" to structure and make the CSR discourse attractive, in line with the DNA of the Houses.

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Don't miss this analysis for a better understanding of CSR in the Luxury industry.

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