The Wellness Economy

Véronique Le Bansais, Senior Partner at MAD, addresses the fourth chapter of our Luxury Fast Forward 2024-2025 study on a new territory of Luxury, Wellness. While Wellness presents a real growth opportunity, it requires a carefully considered strategic, conceptual, and financial approach, supported by rigorous execution.

In this context of rapid expansion, luxury players are questioning:

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/ How to meet the new aspirations of customers, whether they are hoteliers or beauty brands?

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/ How to differentiate sustainably in the Wellness sector?

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/ What strategies to adopt to integrate Wellness profitably?

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In our latest MAD Talk, Véronique LE BANSAIS gives us an overview of the current state of this flourishing market and outlines the main changes and challenges to be met by the Maisons.