Luxury Fast Forward 2024/2025 - Part 2

In MAD Luxury Fast Forward 2024/2025, MAD's partners address the main challenges of the Luxury sector. After addressing the aspects related to People, we continue our series in this new chapter dedicated to Artificial Intelligence.

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Artificial Intelligence is on everyone's lips. Beyond the sensational, is Artificial Intelligence a technology of the future or just a trend of the season? In our analysis, we will address the subject not in an exhaustive manner but with the ambition of providing some keys to better understand it for the Luxury industry and thus measure the impacts on the Maisons.

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/ How to approach Artificial Intelligence in the Luxury Industry to boost creativity, Operational excellence and customer relationship, while respecting the challenges related to data?

/The Governance of Artificial Intelligence within organizations is evolving towards a more collaborative approach. What are the impacts?

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The rest of our study will be released through 2 other publications that will address Corporate Social Responsibility (CSR) and a new territory of Luxury, Wellness.